UNIQUE RESEARCH CAPABILITIES

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The Wagner Group

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A Quality

Company

 

We do:

 

Both Consumer and industrial studies (click here: "charts")

Magazine Cover Testing and Surveys (click here: "magazines" )

Concept/Product/Copy (TV/print ad) Testing: Specific methodologies that significantly reduce costs without sacrificing the integrity of the findings for both consumer and industrial research. These have been used successfully by Eastman Kodak for both domestic and international tests and by the ad agency Blattner and Brunner for various consumer clients.

Strategic Research - specific multivariate techniques such as discrete choice, key driver analysis or segmentation, to solve your problems and show where marketing opportunities exist.

Additional Study Types: tracking Studies (minimizing sampling error); attitude and usage, customer satisfaction, one-on-one in depth interviewing; price sensitivity.

Click here for "methodologies."

International Research:

 

The Wagner Group is experienced at conducting overseas research. We use independent overseas research agencies or online databases to provide you with optimal results

The Wagner Group also provides the infrastructure that supports work on policy-oriented international consultancies. (Click link here.)

 

 

 

 

 

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Special Experience in Magazine Cover Testing and Surveys!

PECIALTY! Magazine Cover Testing

Specific methodology with norms for maximizing the chances of a magazine to be bought at a newsstand. These techniques have been used successfully by magazines such as People, Sports Illustrated, Money, Health, Vibe, Travel and Leisure, PC Magazine, Readers Digest, Selecciones, and more! Magazine marketing directors have cited our methodology for increasing sales and for playing a significant role in their winning the Circulation Excellence Award at the Circulation Management Conference and Expo.

Specific methodologies to gauge subscriber satisfaction, magazine content and future editorial directions. These techniques have been used successfully by magazines such as Reader's Digest, This Old House, Health and more.

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Disclaimer: Listing of magazines is not intended as promotion or sales of a particular product. Covers are copyrighted to publisher. Covers are not necessarily those tested. These magazine publishers do not necessarily test covers for all their issues.